• amsterdam
• amsterdam streetwear
• brand building
• discipline
• empire journal
• entrepreneurship
• grind

How to survive Amsterdam when you're building something

By Johnagy Akkrum Jun 17, 2026

Amsterdam doesn't wait. Competition everywhere, ambitious people on every corner, and nobody's holding back. So how do you make it here when you're starting from nothing?

Read more How to survive Amsterdam when you're building something

• amsterdam
• brand building
• clothing brand
• discipline
• empire journal
• entrepreneur
• how to start a brand

One day or day one: how to start a clothing brand

By Johnagy Akkrum Jun 17, 2026

One day or day one: you decide. Nobody tells you that samples go wrong, production takes forever, and consistency is what kills most brands in year two. Here's the real...

Read more One day or day one: how to start a clothing brand

• discipline
• empire journal
• mike tyson
• mindset
• mindset over everything
• motivation
• steph curry

Mindset over everything

By Johnagy Akkrum Jun 17, 2026

What do you actually want? Between you and me: can you get there on mindset alone? Let me tell you about two people who started with nothing and changed everything.

Read more Mindset over everything

• amsterdam
• brand
• community
• empire journal
• l'empire

A brand for artists, creators, dreamers and doers

By Johnagy Akkrum Jun 17, 2026

L'EMPIRE is built for the artists, creators, dreamers and doers. The people building something real. Here's who we build for and why.

Read more A brand for artists, creators, dreamers and doers

• amsterdam
• consistency
• discipline
• empire journal
• grind season
• mindset
• motivation
• streetwear

The grind season is real: here's how to actually get through it

By Johnagy Akkrum Jun 17, 2026

The grind season is the phase where results are built but not yet visible. Most people quit during this phase. Here's the exact mindset shift and daily structure that gets...

Read more The grind season is real: here's how to actually get through it

• amsterdam streetwear
• community
• discipline
• empire journal
• l'empire

The L'EMPIRE community: stronger together

By Johnagy Akkrum Jun 17, 2026

The L'EMPIRE community is built around shared values. Discipline, ambition, and the commitment to build something that lasts. Here's what that means in practice.

Read more The L'EMPIRE community: stronger together