The Empire Journal

How to survive Amsterdam when you're building something

How to survive Amsterdam when you're building something

By Johnagy Akkrum Jun 17, 2026

Amsterdam doesn't wait. Competition everywhere, ambitious people on every corner, and nobody's holding back. So how do you make it here when you're starting from nothing?

Read more How to survive Amsterdam when you're building something
One day or day one: how to start a clothing brand

One day or day one: how to start a clothing brand

By Johnagy Akkrum Jun 17, 2026

One day or day one: you decide. Nobody tells you that samples go wrong, production takes forever, and consistency is what kills most brands in year two. Here's the real...

Read more One day or day one: how to start a clothing brand